The Business Problem

A B2B IT products and services company was consistently facing challenges in growing its revenue. For almost a year sales were sluggish. Few new clients they acquired were at very low pricing impacting margins & challenges in meeting operational expenses. This also impacted their hiring as they were unable to offer competitive salaries to attract and retain talent.

Growth and development seemed challenging for this company due to a lack of new revenue and experienced resources. They needed a reliable partner to help them overcome these challenges, build a strong revenue pipeline and scale up their business.

Our Assessment

Experts at InUnison conducted business assessment & management audits. The analysis pointed at lack of focus and clarity in defining right growth strategies to reach its revenue goals. The company was operating in a crowded market where everyone had similar offerings and hence for potential clients price was the only parameter to select the vendor partner. The leadership also lacked a market view of changing customer expectations and their need of specific & specialised offerings to give them an edge in the market.

Our Solution

As an expert strategic consultancy service, our team analysed not only the current state of business but also emerging trends in the market, competitor analysis. The strategic solution focused on “What are the end customers needs, what will create a value add & help our client attract more customers at higher margins”.

We developed strategies to create a niche, aggressively position it in the market to differentiate & stand out the company against its competitors. The strategy was translated into initiatives with clear actionable roadmap and tracking & monitoring execution.

The following strategic solutions were proposed & implemented to accelerate sales and create a niche in the market:

• We helped them create a niche offering to help their clients develop superior user experience web based applications utilising their UI/UX capabilities.

• We then revolutionised the company’s market positioning from a run-of-the-mill IT services company to a specialised UI/UX brand.

• We optimised their existing software development process & re-engineered processes to create a software component library. It helped in reducing total; development time to benefit their end customer while saving costs to our clients increasing their project profitability.

• We proposed a few latest technologies to support their agile development model which increased efficiency and overall employee productivity.

• We guided them to bring an industry expert on board utilising his industry connections for aggressive customer acquisition to quickly acquire new marquee clients.

The Result

With our strategic solutions the company was able to achieve 3X revenue growth within a year.

In a year 4 new large businesses and 6 new MNC clients were acquired providing highly creative User Interface (UI) with ease of navigation and significantly increased user experience ( UX).

With higher pricing their margins improved significantly and efficient & automated processes helped in reducing costs to increase overall profitability.

Positioning as a Specialised UI/UX expert company, they were able to attract the right offering and doubled their team strength.

Backed by our expert consulting services, we established the company as a reputed UI/UX brand and created a strong market position to win today & secure the future growth.